The Challenge
Cookie Pookie wanted to enter the kidswear and apparel space with a brand that felt premium, modern, and emotionally relatable. They needed more than just a logo or a website, they wanted a full brand identity and an online store that parents could instantly connect with.
Our goal was to build a digital presence that would capture Cookie Pookie’s warm personality while supporting their long-term growth.
Our Approach
We started with brand discovery sessions to define Cookie Pookie’s tone and style—soft, playful, and clean, but with a refined, premium edge.
From there, we designed a custom Shopify website that reflected the brand’s personality. Every design choice, from colors to typography, was paired with thoughtful content writing to ensure a smooth, trust-building shopping experience for parents.
Key Phases
- Brand Discovery & Identity Design – A visual and verbal language that felt playful yet elevated.
- Custom UI/UX Design – Wireframes and layouts crafted in Figma for seamless navigation.
- Shopify Development – A fully responsive, conversion-focused online store.
- Content & On-Page SEO – Copy that builds trust and aligns with search intent.
- Third-Party Integrations – Payments, shipping, and analytics set up for smooth operations.
- Launch & Performance Monitoring – Ensuring a flawless post-launch experience.
The Solution
We delivered a complete brand and e-commerce foundation:
- A distinctive logo and visual identity designed to feel both premium and approachable.
- A custom Shopify store built for performance, with intuitive navigation and responsive design.
- SEO-optimized content across key pages to support discoverability.
- Integrated payment, shipping, and analytics systems to ensure a smooth experience for customers and the brand team.
- A scalable setup that supports product growth and future marketing initiatives.
Results
- 1,00,000+ user sessions within the first two months post-launch.
- Positive media coverage highlighting Cookie Pookie’s brand story and design.
- High customer satisfaction with the look, feel, and usability of the online store.
- Smooth and reliable payment and delivery workflows from day one.
“ Working with Anatech felt like having an in-house team that genuinely cared about our brand. Every detail, from the design to the backend, was handled with thoughtfulness.”
