Wines from Italy brings curated Italian wines to a US audience with a focus on heritage, craftsmanship, and taste. But their Shopify store wasn’t reflecting that same attention to detail. Conversions were slow, the site felt clunky on mobile, and their SEO wasn’t pulling its weight.
They didn’t need a full rebrand, they needed refinement. A sharper structure, smarter content, and smoother user flows that aligned with their premium offerings.
If the above puts the client in a negative light, we can use:
Wines from Italy is a specialty wine retailer bringing curated Italian wines to a discerning U.S. audience. Their Shopify store was already serving customers well, but with growing interest and a maturing brand, they were ready to take things further: better visibility, smoother shopping flows, and a digital experience that matched the quality of their product.
That’s where Anatech came in.
We partnered with Wines from Italy to fine-tune the digital experience – to build on what was already working. The focus: elevating the user experience, improving search engine rankings, and streamlining the checkout process for higher conversions.
Using a combination of UX research, technical SEO, and Shopify optimization, we made sure every step of the customer journey – from browsing to buying – felt as polished as the wines they offered.
We’re here to talk about your project, your challenges, and how we can solve them.
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